The genre of this trailer would be horror.I would say this because ,this trailer includes lots of tension and also flashes of important scenes that would be in the main actual film. Also there are text on the flashing images to create tension.For example a character called Sydney comes home and the writing on the scene would be  "A ghost from the past" this would suggest that this character Sydney should know who the mask character is .The sound use in the beginning  of this trailer would be a ringing sound to link with the scene and then turns into soothing music,however the mask character calls and the sound used in the background used would be screams.The main character in this trailer'Sydney' would be represented  as the key in this trailer towards everyones death. The target audience for this trailer would be 12-30 year old people who love to watch horror movies.



The tittle of this poster would be scream which is very effective since they have used the 4 as an a to shorten the word scream 4.The characters in this poster have been included because they are the main characters of the movie scream 4.The slogan on this poster is used because it links with the actual film.The name of the main characters have been put underneath the tittle.The poster also includes the institution at the bottom of the poster.The colour scheme of this poster suggest mystery.

The similarities between the trailer and poster would be ,the slogan used in this poster is also used in the trailer with very tense scenes.The tittle 'scream' has been used at the end of the trailer and the 'A' has been changed into a '4' to create the word 'SC R E 4 M'. The colour scheme used in the poster is used to suggest mystery in the trailer.