The genre of this trailer would be comedy and also drama. The target audience for this trailer would be aimed at family's.The sound at the beginning of this trailer would be a loud bein characters iat to start this trailer.The main characters in this trailer,would be sining chipmunks and also there owner or more like there friend 'Dave' who loves them and cares for them just like a dad does towards their  children.These chipmunks are represented as disobedient children.This trailer also shows adventour .



The tittle in this poster 'Alvin and The Chipmunk' is bold and red however the word 'Chip' is blue and 'Wrecked' is in red,the way this word is represented is on wood just like the ones which have been washed on shore.The scene in this poster would show you an exotic island which would suggest that these characters are going on holiday.The image in this poster would show the main character in the actual film, the position their standing in this poster ,for example the first one has got a guitar to lean on to supposedly look cool.

The similarity between the poster and trailer would be the way there both represented.The poster scene is in a relaxing island and them going on holiday which the trailer would also be about.